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TikTok Shop image requirements & free tools

TikTok Shop product images are square, 600–4000 px, and must have a clean white first image.

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Official image specs

Image typeSize (px)FormatBackground
Product image 1200×1200 (white)1200 × 1200JPG#FFFFFF
Product image 2000×2000 (white)2000 × 2000JPG#FFFFFF
Product image 800×800 (white)800 × 800JPG#FFFFFF
Shop banner 1200×4801200 × 480JPGAny
Video cover 1080×1920 (9:16)1080 × 1920JPGAny
Minimum size
600 px longest side
Max file size
5 MB
Accepted formats
JPEG, PNG, WEBP
  • Square 1:1 images between 600×600 and 4000×4000 px.
  • Maximum 5 MB per image; JPG, PNG or WebP.
  • First image on a white background with the product centred, no text overlays.
  • Up to 9 product images; a 9:16 cover works best for shoppable videos.
  • Avoid heavy filters — TikTok favours realistic product shots.

Source: official TikTok Shop seller help. Rules change — always double-check before a big upload.

Free tools for TikTok Shop sellers

Read the full guide

TikTok Shop image requirements — square 600–4000 px, white first image, 5 MB limit, 9:16 covers — and how to batch-prepare listings for free.

TikTok Shop Product Image Rules & Sizes