Image Format Converter
Convert HEIC, PNG, JPG, WebP and BMP images to JPG, PNG or WebP in bulk. iPhone photos included. 100% in-browser, no upload.
How to use the Image Format Converter
- 1Drop HEIC, PNG, JPG, WebP, BMP, GIF or SVG files into the upload area.
- 2Choose the output format: JPG, PNG or WebP.
- 3Set the quality and, for transparent sources, the background colour to fill.
- 4Download converted files individually or as a ZIP.
Convert HEIC, WebP, PNG and BMP into formats marketplaces accept
iPhones save photos as HEIC, screenshots and supplier downloads arrive as WebP, and design exports are PNG. Then the uploader says "unsupported format", or a transparent PNG turns into a photo with a black background. The Image Format Converter changes any of those into JPG, PNG or WebP in bulk, right in the browser, with a background colour of your choice under transparent areas.
How it works
- Drop HEIC, PNG, JPG, WebP, BMP, GIF or SVG files into the upload area.
- Choose the output format: JPG, PNG or WebP.
- Set the quality for JPG and WebP, and pick the background colour that fills transparency when the target format cannot hold it.
- Download each file or the whole batch as a ZIP.
HEIC is decoded by a decoder bundled with the site, SVG is rasterised at its native size, and animated GIFs are converted using the first frame. The conversion itself is a canvas re-encode, so colours and dimensions are preserved.
Which formats each marketplace accepts
| Marketplace | Accepted uploads |
|---|---|
| Amazon | JPEG, PNG, non-animated GIF, TIFF |
| Shopify | JPEG, PNG, WebP, GIF, HEIC |
| Etsy | JPEG, PNG, GIF |
| eBay | JPEG, PNG, GIF, BMP, TIFF |
| Daraz | JPEG, PNG |
| TikTok Shop | JPEG, PNG, WebP |
JPG is the only format on every list, which is why heic to jpg and webp to jpg are the two conversions sellers run most. Shopify is the only one that takes HEIC directly, and even there a JPG is safer for third-party apps and marketplace feeds.
Why it matters
- Rejected uploads. Daraz accepts only JPEG and PNG; Amazon and Etsy will not take WebP. A single wrong file can stall a bulk listing flat file.
- Black or grey backgrounds. JPG has no alpha channel. Convert a transparent PNG without choosing a background and the transparent pixels become black in many tools. Here the default fill is white, which is exactly what Amazon, Daraz and TikTok Shop main images need.
- File size. A 12-megapixel HEIC is about 2 MB; the same photo as JPG at 90% is 3–4 MB, so plan to compress afterwards if a cap applies.
- Compatibility beyond marketplaces. Print shops, email clients and older CMS uploaders still expect JPG or PNG.
Tips
- Choose JPG for photographs, PNG for logos, graphics and anything that must keep transparency, and WebP for images served on your own site.
- Convert png to jpg with a white fill for marketplace main images; use a grey or brand-colour fill only for secondary and lifestyle images.
- Keep quality at 90 or above when the JPG will be edited again later; every re-save loses a little detail.
- Need lighter files after converting? Run the batch through the Bulk Image Compressor. Need SKU-based file names at the same time? The Bulk Rename + Convert tool does both in one pass.
- For vector work, the SVG to PNG Converter lets you set an output size, and the Base64 Image Converter turns an image into an inline data URI for HTML emails.
Privacy
This image converter works offline once loaded. Your images never leave your browser: HEIC decoding, rasterising and encoding all run on your device, and there is no upload queue or server-side storage. Bulk convert images from a whole phone roll in one go without giving anyone a copy.
Frequently asked questions
Does HEIC to JPG work on Windows and Android?
Yes. The decoder is bundled with the page, so HEIC and HEIF files from an iPhone convert in Chrome, Edge, Firefox or Safari on any operating system, with no codec installation. Live Photos convert using their still frame.
What happens to transparency when I convert PNG to JPG?
JPG cannot store transparency, so the tool fills transparent areas with the background colour you choose; white is the default. If you need the transparency kept, choose PNG or WebP as the output instead.
Can I convert WebP to JPG for Amazon and Etsy?
Yes. Neither Amazon nor Etsy accepts WebP, so pick JPG, set quality to about 90 and download. Dimensions are unchanged, so a 2000×2000 WebP becomes a 2000×2000 JPG that passes the size checks on both platforms.
Are SVG and GIF supported as input?
Yes. SVG files are rasterised at their declared size, or a sensible default if none is set, and GIFs are converted using the first frame, since JPG, PNG and WebP output here are still images. For custom SVG output sizes use the SVG to PNG Converter.
Does converting change the image quality or size?
Converting to PNG is lossless. JPG and WebP are lossy, so a small amount of detail is lost at each save; at quality 90 it is invisible at normal viewing size. File size changes with format: WebP is typically smallest, then JPG, and PNG photos are largest.
Related tools
- Bulk Rename + Convert
Pattern renaming ({n}, {original}, {date}) combined with format conversion.
- Bulk Image Compressor
Hit a target size like "under 500 KB" or pick a quality level. JPG, WebP, PNG.
- SVG ↔ PNG / JPG Converter
Rasterise SVG at any size; trace PNG/JPG into SVG.
- Base64 ↔ Image Converter
Image → Base64 data URI and back. For developers.